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The milk industry is facing a crisis. Per-capita consumption has dropped almost 30% since 1975,...

The milk industry is facing a crisis. Per-capita consumption has dropped almost 30% since 1975, with the average amount drunk slipping 3.3% last year to 20.2 gallons per person. Problems include increasing prices, health perceptions, and the rise of alternatives. To revive sales, the industry is changing its marketing and introducing new milk products and packaging. Companies affected include Dean Foods (DF).
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