SodaStream (SODA +0.6%) keeps its feisty ways alive as it fires right back at the British...

|About: SodaStream International (SODA)|By:, SA News Editor

SodaStream (SODA +0.6%) keeps its feisty ways alive as it fires right back at the British broadcasting industry which blocked the firm's commercial in the nation. CEO Daniel Birnbaum accuses the industry of blocking the advertisement simply to pacify the soda industry instead of for any justifiable reason. In the U.S., it's a different story, with a Super Bowl advertisement set to air in front of a massive audience in February.