Wendy's (WEN -0.7%) presented at a Wedbush investor conference today with a spotlight on its...

Wendy's (WEN -0.7%) presented at a Wedbush investor conference today with a spotlight on its U.S. sales after a roller coaster ride by McDonald's over the last two months raised some questions in the sector. The company reaffirms the outlook for FY12 EBITDA and notes it expects to be less capital intensive. Look for Wendy's to take on edgier rivals such as Five Guys, Panera, and Chipotle with a marketing focus pushing the message its quality is the same for less the cost. Comments from execs indicate the fast food seller won't be pulled into the hyper-promotional activity of McDonald's, Burger King, and Subway. (webcast)

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  • Stock_Boy
    , contributor
    Comments (3) | Send Message
    What is interesting is how Wendy's is wisely taking brands like Five Guys seriously. So often, the radar is only watching the large national "usual suspects" competitors. But in any given market, a lesser known but locally potent chain can be an important factor. Everyone is competing for the same share of stomach. Everything happens at retail. Nothing ever happens at the national level. It just gets rolled up at the national level. It's all about paying attention to each and every market and within those markets, each and every unit.
    13 Dec 2012, 01:19 AM Reply Like
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