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Sohu's (SOHU +3%) video site has won exclusive online broadcast rights for Voice of China, a...

Sohu's (SOHU +3%) video site has won exclusive online broadcast rights for Voice of China, a popular Chinese variety show. The company says it might pay RMB100M ($16.1M) for the rights, which would be a new record for Chinese online video deals. Market leader Youku Tudou (YOKU) has been predicting its content costs will fall as a % of revenue next year - they accounted for 36% of its sales in Q3.
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