Groupon (GRPN +5%) closes higher after Bloomberg takes a look at its upcoming DealAdvisor...

|By:, SA News Editor

Groupon (GRPN +5%) closes higher after Bloomberg takes a look at its upcoming DealAdvisor platform. DealAdvisor will let merchants to arrange fixed-period sales on Groupon's site, relying on software to help determine pricing, volume, and (with the help of Groupon's warehouses) distribution. Groupon is hoping DealAdvisor strengthens its Groupon Goods e-commerce business, which is growing quickly as daily deals sales falter, and furthers its efforts to morph into a broader provider of local commerce solutions.