Why YouTube (GOOG) is dominating mobile video: an IAB study of U.S. mobile video viewers found...

|By:, SA News Editor

Why YouTube (GOOG) is dominating mobile video: an IAB study of U.S. mobile video viewers found 45% watch music videos, 42% movie trailers, 41% tutorials, and 37% "funny short video clips." In other winds, the kinds of short-form video content the Google site is well-known for. Also encouraging for YouTube is the fact 53% of respondents said they're "positive or neutrally receptive" to mobile video ads - a question like that usually understates the actual willingness to watch an ad.