Seeking Alpha

If Super Saturday doesn't live up to expectations this year's holiday shopping season could be a...

If Super Saturday doesn't live up to expectations this year's holiday shopping season could be a disappointment, according to retail watchers. Last year, 24% of all holiday sales were wrung up in the last ten days before Christmas - a mark that may need to be exceeded this year by department stores in particular. Look for a rush of promotions and gimmicks heading into the stretch run similar to Gap's (GPS) 50% off all sweaters deal or Macy's (M) 48-hour straight shop-a-thon.
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