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In addition to upgrading Ctrip, Macquarie has lifted its rating on Youku Tudou (YOKU +6.3%) by...

In addition to upgrading Ctrip, Macquarie has lifted its rating on Youku Tudou (YOKU +6.3%) by two notches to Outperform. The firm says checks point to strong demand online video ads, sees ad rates rising 20%-30% next year, and thinks content costs are unlikely to move higher. Morgan Stanley launched coverage at Overweight on Friday on expectations of strong growth and future profitability.
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