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Nordstrom (JWN -0.6%) wants to borrow a page from Amazon's play book by using targeted...

Nordstrom (JWN -0.6%) wants to borrow a page from Amazon's play book by using targeted personalized e-mails to grow its online business. The company also plans to invest in its online by luring away talent from tech heavyweights and spending money to stay a step ahead of rivals. Last quarter's 38% increase in online sales could be just the start for the Nordstrom online charge.
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