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Though PayPal (EBAY) has been experimenting with NFC, division chief David Marcus predicts the...

Though PayPal (EBAY) has been experimenting with NFC, division chief David Marcus predicts the technology will "fail to gain mass adoption" in 2013. "Is tapping a phone on a terminal any easier than swiping a credit card? I don’t think so," says Marcus, echoing the comments of Apple's Phil Schiller and others. NFC chipmakers NXP and Broadcom won't like hearing that, and neither will Google. But even without mass adoption, the low cost and marketing value of NFC chips could still lead them to be designed into many phones.
Comments (4)
  • No Moss
    , contributor
    Comments (120) | Send Message
     
    Well, if NFC were only a credit card, these Luddites :) would be right. It is so much more. It's all your credit and debit cards, loyalty cards, prepaid cards, subway cards, tucked neatly into your cell phone. It's a timecard or a class attendance card, a way to exchange information, it's...well, it's whatever the ingenuity of this generation and the next can make of it, and they have shown us that that is virtually unlimited.
    18 Dec 2012, 09:34 PM Reply Like
  • decuniversal
    , contributor
    Comments (9) | Send Message
     
    I'll continue to bet that ingenuity as to applications, and "cost efficiency", combined, will win.
    19 Dec 2012, 12:22 AM Reply Like
  • M4rketTrader
    , contributor
    Comments (14) | Send Message
     
    +1 to what No Moss said plus the ability to automate functions (turn down volume, turn on wifi, open Facebook, all with a single swipe) as well as the completely and totally rendering paper coupons a thing of the past. No more forgetting coupons or searching through a newspaper (who has one anymore anyway?) for discounts. NFC payments are also even more secure than regular payments because it requires a PIN with every transaction. No PIN no transaction, period.
    19 Dec 2012, 12:28 AM Reply Like
  • citizenfuel
    , contributor
    Comments (3) | Send Message
     
    Adding to M4rketTrader's comment, people don't always want to carry their credit cards. The one thing people ALWAYS carry is their phones. Phones are convenient.

     

    This writer fails to read the fundamental criterion that makes or breaks a marketing plan - human nature.
    30 Dec 2012, 11:20 AM Reply Like
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