Facebook (FB +1.6%) opens higher after Cantor raises its PT to $33 from $28, citing improved...

|About: Facebook (FB)|By:, SA News Editor

Facebook (FB +1.6%) opens higher after Cantor raises its PT to $33 from $28, citing improved user engagement and monetization on mobile devices. "We view Facebook as a prime beneficiary of growth in mobile advertising/e-commerce and view its shares as an attractive play on this trend," the firm writes. eMarketer just significantly hiked its U.S. mobile ad forecasts for both Facebook and the market in general.