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Shares of Green Mountain Coffee Roasters (GMCR) trail off 3.5% premarket without any company...

Shares of Green Mountain Coffee Roasters (GMCR) trail off 3.5% premarket without any company news of note out. Traders warn a risk-off mentality could hurt the stock (more than others) until the end of the year, while SA author Bill Maurer wonders what the impact will be of the company' slashed guidance for capital expenditure spending.
Comments (10)
  • They have no cash, bought stock rather than invest in the company and have brought lack of earnings expectations downward twice and
    slashed CAPEX from $700M ( management thought they could hide more inflated data and float paper ) down to where now?. As to your suggestion they are a candidate for acquisition I do not think that deserves a reply. Enron and MCIC looked cheap down from 100 too.
    GMCR is a complete scam. Had this company been worth purchase a corporate acquirer would have been present in the teens. Insiders can't wait to get out since some may find themselves in jail.
    21 Dec 2012, 09:09 AM Reply Like
  • You sound like a disgruntled short gambler.
    21 Dec 2012, 09:32 AM Reply Like
  • More crap from the Loud Fraud! You keep making accusations without any back up.
    In a previous posting you stated that GMCR was discounting their brewers by "70% nationwide." They are moving extremely well but at 30%. They are picking up more market share each day.
    Starbucks on the other hand has discounted their unit by $100.00 which is over 50%.
    You also mention that some "Insiders" may find themselves in jail. More unfounded accusations by you or do you have some actual proof. Your points and comments are worthless!
    21 Dec 2012, 10:22 AM Reply Like
  • I'm pretty sure that Starbucks discounted their brewers by only 25%. The $200 machine by $50 and the $400 machine by $100 -- not sure what that really means to the bottom line though. And in all fairness, Green Mountain beat them to this game by offering rebates early in the holiday shopping season. However, I would also like to see evidence pointing to insiders headed to jail as opposed to just trying to make a case by being loud.
    21 Dec 2012, 10:37 AM Reply Like
  • I like your thoughts on GMCR. My take is that, insiders always have the best look at any company's potential, unless management has been successful at cooking the books and concealing the truth from everyone except themselves, so if GMCR is that good, then why aren't there greater insider uptake of its shares? The current volume taken up is meaningless and a pittance, compared to what is available. That's why its stock is heavily shorted, as the potential for collapse has not gone away even though management has managed to talk up the numbers recently.
    23 Dec 2012, 06:59 AM Reply Like
  • Seems like fairly normal behavior for this stock to me. Take a look at using the volatility to your advantage.
    21 Dec 2012, 09:17 AM Reply Like
  • Yes, taking advantage of its volatility is the best thing to do for GMCR. I would be having sleepness nights if I'm heavily into GMCR for the long-haul, so it's always best to ride the least for the foreseeable future.
    23 Dec 2012, 07:02 AM Reply Like
  • I'm not sure where the fraud would be in the company. I along with 150,000 other people bought a Keurig brewer in late November on QVC during a 24 hour promotion. I paid $150 for the machine and got 64 k cups with the brewer. After experimenting with the brewer and trying the different cups I figured out how to brew a cup of coffee that was perfect for me. It's an easy machine to use and it makes a decent cup of coffee. I'm sure they don't make money on this initial purchase, but I like millions of other consumers will continue to buy the k-cups.


    I have read that there are sometimes problems with the machines depending on the quality of water the consumer has coming out of the faucet. From the consumer comments I have read on various sites GMCR"s response is to immediately replace the unit in the first year. This attentive customer service creates a great deal of customer loyalty with consumers, but is expensive.


    The business model is pretty clear and from what I can see has not been negatively affected by the loss of patents. Green Mountain is moving from a company that protects market share based on IP, to a company that builds market share based on customer service, utility, choice, and product quality.


    If you don't believe they can succeed get out of the stock, but consumers movement to a different way of making their coffee for home consumption has moved from a fad to an established preference.
    21 Dec 2012, 02:42 PM Reply Like
  • It is best to use filtered water in the Keurig brewers. It protects the machine and makes a better tasting cup of coffee.
    22 Dec 2012, 08:01 AM Reply Like
  • yes, alibaba...our piped water is terrible, not because of our technology, but for lack of proper maintenance of our distribution system, which is at least 25 yrs waiting for disaster. I used to be a water engineer and the water quality straight out of the reservoir (which is tested randomly every 30min) is so unbelievably tasty, if you're a water drinker but the water from the faucet is enough to make you puke if compared with the tasty water. It's heavily chlorinated, flouridated, and hard, with unacceptable levels of impurities. Authorities have never done any water-testing at the consumer end. That's why I've asked people I know to always use an activated-carbon filter at least. The best is the Reverse-Osmosis (R.O.) filter, which is costlier, as it requires periodic maintenance. The easiest and most convenient method is a pitcher-filter like a Brita filter, which isn't perfect but easily 85% or higher effective. BTW, don't rely on bottled water, as they are all filtered water and over time, plastic solvents will seep into the water, which is unhealthy.
    23 Dec 2012, 07:16 AM Reply Like
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