Qihoo (QIHU) appears to be on the verge of selling ads for its suddenly-popular search engine,...

|By:, SA News Editor

Qihoo (QIHU) appears to be on the verge of selling ads for its suddenly-popular search engine, and thereby becoming a rival for search ad dollars that currently go to Baidu (BIDU) and Sohu (SOHU). A Chinese online ad agency notes Qihoo's search ad service will launch on Jan. 1. After entering the market in August, Qihoo has quickly managed to grab a ~10% share of Chinese search traffic. it has also launched complementary music and mapping services.