Zipcar (ZIP) prices 9.68M shares at $18, vs. expected 8.3M shares at $14-16. Despite the strong...

|By:, SA News Editor

Zipcar (ZIP) prices 9.68M shares at $18, vs. expected 8.3M shares at $14-16. Despite the strong syndicate interest, in the longer-term ZIP appears vulnerable to competition from better-known car rental brands (CAR, DTG).