"While more Android devices are being purchased, iOS devices are actually being used," writes...

|By:, SA News Editor

"While more Android devices are being purchased, iOS devices are actually being used," writes VentureBeat's John Koetsier, after seeing Velti data that shows iOS (aided by the iPad) has grown its share of tracked ad impressions to 63%, even as Android grows to make up the lion's share of smartphone sales. Studies on mobile e-commerce activity and app store revenue also back up Koetsier's assertion. Hence the continued developer preference to write for iOS first and Android second. If Google wants to keep its traffic acquisition costs down, it needs to reverse this trend.