"Amazon wants to be the one place where you buy everything. Google wants to be the one place...
"Amazon wants to be the one place where you buy everything. Google wants to be the one place where you find everything, of which buying things is a subset," observes VC Chi-Hua Chen. While Google (GOOG) makes a series of e-commerce moves, Amazon (AMZN) is using its shopping data to ramp its ad business, and is siphoning e-commerce traffic that might otherwise be handled via Google ad clicks. "From a client's perspective, the data that Amazon owns is actually better than what Google has," says one online ad exec.
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