"Amazon wants to be the one place where you buy everything. Google wants to be the one place...

|By:, SA News Editor

"Amazon wants to be the one place where you buy everything. Google wants to be the one place where you find everything, of which buying things is a subset," observes VC Chi-Hua Chen. While Google (GOOG) makes a series of e-commerce moves, Amazon (AMZN) is using its shopping data to ramp its ad business, and is siphoning e-commerce traffic that might otherwise be handled via Google ad clicks. "From a client's perspective, the data that Amazon owns is actually better than what Google has," says one online ad exec.