Shares of IMAX (IMAX +2%) move higher as reports continue to filter in that sales at theaters...

|About: IMAX Corporation (IMAX)|By:, SA News Editor

Shares of IMAX (IMAX +2%) move higher as reports continue to filter in that sales at theaters showing The Hobbitt: An Unexpected Journey were strong. As IMAX execs outlined at a recent investor conference, the "rev-share" model whereby the company puts up a portion of capital for installation of IMAX equipment in exchange for a cut of the box office can pay dividends down the road on hit films.