Imation (IMN), best known for its low-end backup storage gear, is attempting to redefine itself...

|About: Imation Corporation (IMN)|By:, SA News Editor

Imation (IMN), best known for its low-end backup storage gear, is attempting to redefine itself by acquiring low-end/mid-range storage vendor Nexsan for $120M ($105M in cash + $15M in stock). Nexsan had 2011 sales of $82M and claims 11K customers; its new NST5000 system boasts proprietary tech for moving data between SSDs and hard drives based on demand. Imation, which has been seeing declining sales and cash burn, had $186.3M in cash/equivalents as of Sep. 30, but sports a current market cap of just $179.3M.