Vodafone (VOD) is hoping to win smartphone converts (and thereby grow its data revenue) in the...

|About: Vodafone Group Plc (VOD)|By:, SA News Editor

Vodafone (VOD) is hoping to win smartphone converts (and thereby grow its data revenue) in the U.K. prepaid market by launching Nearly New, a program that offers discounts on lightly-used devices. The service launches at a time when European carriers are seeing big declines in voice and text revenues, making smartphone data plan adoption a crucial matter.