As Yahoo (YHOO +0.8%) makes new multi-year highs again, Nomura's Brian Nowak reminds us how much...
As Yahoo (YHOO +0.8%) makes new multi-year highs again, Nomura's Brian Nowak reminds us how much ground the company has to make up in mobile, clearly a top priority of Marissa Mayer's. Though Yahoo benefits from powering the pre-installed Weather and Stocks apps on iOS devices, ESPN has a 2.4x greater edge over Yahoo Sports in mobile engagement than it does for PC engagement, Nowak claims. Moreover, leading news/entertainment sites are said to have "anywhere from 46x to 1,034x more engagement."
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at CNBC.com (Apr 8, 2015)
at MarketRealist.com (Apr 6, 2015)
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