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Apple (AAPL +3.1%) is indeed in talks to buy crowdsourced traffic/navigation app Waze, a source...

Apple (AAPL +3.1%) is indeed in talks to buy crowdsourced traffic/navigation app Waze, a source tells TechCrunch's Mike Buctcher. In an update to his original column on the subject, Butcher reports Apple is offering $400M up-front + $100M in incentives, whereas Waze is holding out for $750M. Israeli media has also reported of a ~$500M bid (translation). Buying Waze wouldn't eliminate the huge data edge Google Maps has over Apple Maps, but it would give Apple a unique info source whose value would grow thanks to iOS integration. (earlier)
Comments (4)
  • They should hold out for 750 just like Groupon passed on $6 billion from Google. In a year the extraneous mapping companies will be worthless as google and apple give their advantages away for free, their payday is NOW, get bought or perish.
    2 Jan 2013, 04:48 PM Reply Like
  • Waze is not going anywhere as it is. I've used it and abandoned it for Apple maps which are far superior to both Waze and Google maps for my purposes.

     

    In some contexts, Waze has advantages over both Apple maps AND Google. But away from big cities and the highest crowd densities, Waze is a bit of a joke.

     

    If Waze becomes part of Apple, it will shine as a member of the Apple team.
    2 Jan 2013, 09:28 PM Reply Like
  • @John, well that's it's niche, city traffic and specifically social network around traffic. I just started using it for the SF to San Jose corridor and it's pretty nifty!

     

    I wouldn't expect to need it in Buttonwillow outside of the freeway, but you never know when CalTrans forces a detour.

     

    EDIT: Well I take that back, Waze is lightyear's ahead of Google and Apple for what it does, traffic and gas; for instance, I have 3 routes back to SF, each shows realtime accidents and police stops, righteous! Gas, today's prices for the nearest stations. I don't think even Google does that. The turn by turn leaves some to be desired.

     

    I like the way Waze darkens the screen for night turn by turn, but I'm still using Apple Maps for turn-by-turn, Google only for bus and street view.
    2 Jan 2013, 11:42 PM Reply Like
  • I've used Waze and I'm not very impressed with it. How many people are actually using it? The traffic in my area (Boston) was great on Google maps, but with Waze, there is barely any coverage. I assumed this was because no one is using it. It doesn't even cover some of the major roadways in and out of Boston.
    3 Jan 2013, 04:28 AM Reply Like
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