Apple (AAPL +3.1%) is indeed in talks to buy crowdsourced traffic/navigation app Waze, a source...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple (AAPL +3.1%) is indeed in talks to buy crowdsourced traffic/navigation app Waze, a source tells TechCrunch's Mike Buctcher. In an update to his original column on the subject, Butcher reports Apple is offering $400M up-front + $100M in incentives, whereas Waze is holding out for $750M. Israeli media has also reported of a ~$500M bid (translation). Buying Waze wouldn't eliminate the huge data edge Google Maps has over Apple Maps, but it would give Apple a unique info source whose value would grow thanks to iOS integration. (earlier)