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Taco Bell's (YUM +0.4%) Facebook page displays an enticing tease indicating the company could be...

Taco Bell's (YUM +0.4%) Facebook page displays an enticing tease indicating the company could be working on a Cool Ranch variation of its Doritos Locos Taco to possibly launch later this year. The trend is something to watch for investors of Chipotle (CMG +0.6%) with plenty of bears (first Einhorn, now Jefferies) pitching the case Taco Bell is grabbing market share from Chipotle due to its new Cantina Bell menu.
Comments (5)
  • i have been on the edge of my seat waiting for this news
    3 Jan 2013, 11:25 AM Reply Like
  • Slow news day.
    3 Jan 2013, 11:31 AM Reply Like
  • CMG valuation + Cool-ranch doritos locos tacos = Another 12 months of outperformance for YUM
    3 Jan 2013, 01:04 PM Reply Like
  • Ridiculous, anyone who makes above minimum wage that eats at both restaurant's laughs at the notion of TB taking business from CMG...
    3 Jan 2013, 03:10 PM Reply Like
  • I eat at both and agree they provide a very different product. Taco bell, however, provide smaller, cheaper items for those "snacking binges" in between meals or late at night, something CMG does not.
    3 Jan 2013, 03:40 PM Reply Like
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