Sanford Bernstein's Todd Juennger calls HBO's (TWX -1.2%) new content deal with Universal...

|By:, SA News Editor

Sanford Bernstein's Todd Juennger calls HBO's (TWX -1.2%) new content deal with Universal Studios a "defensive move" aimed at keeping Netflix at bay. But will it work? He warns the company could face trouble keeping subscribers at elevated prices with new SVOD entrants popping up right and left. And in an indication of just how twisted content deals have become, another division of Time Warner - Warner Bros. TV - just signed its own deal to supply TV shows to Netflix to presumably keep it a more enticing alternative to HBO and other options.