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More on Target's (TGT) price-matching initiative: The retailer will include local competitors'...

More on Target's (TGT) price-matching initiative: The retailer will include local competitors' printed ads in the program along with the online prices of big retailers. It will also allow products that are out of stock on Target.com for the first time. Analysts are quick to note the psychological impact of being branded the bargain seller stands a chance of outweighing the actual costs of customers who actually stand in service lines prior to purchases to receive their discounted prices.
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