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Is a clarification coming from Target (TGT)? First Adopter notes the information flowing from...

Is a clarification coming from Target (TGT)? First Adopter notes the information flowing from the retailer on its online price matching program (I, II) reads such that a consumer could match the prices listed at Amazon.com and receive yet another 5% off using their REDcard. If the deal holds, it's a coup for Target consumers but a bit of a margin pinch for the company.
Comments (1)
  • ManoLive
    , contributor
    Comments (437) | Send Message
     
    I did that at Guitar Center the other day. I went in with my iPad, shopped the device at Amazon, showed the cashier the price, and they matched it no problem, no questions asked. What they didn't notice was that if I'd have purchased it online, I would have had to pay an $18.00 shipping fee, so the final price would have been within $2.00 of their price. But they matched the price and didn't count the shipping fee.

     

    They should have counted the shipping fee in my overall comparison, to be fair to them, because I couldn't have gotten the product at that much of a discount if I had bought it online due to the shipping cost.

     

    That seems to be the future direction of brick and mortar retailers, though. That's how they can compete with the online stores, by matching prices. I'd rather drive a few miles to get it today at the same price, than wait a few days.
    8 Jan 2013, 07:00 PM Reply Like
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