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Anheuser-Busch InBev (BUD -1.3%) plans to launch a new beer at the Super Bowl with the...

Anheuser-Busch InBev (BUD -1.3%) plans to launch a new beer at the Super Bowl with the introduction of Budweiser Black Crown. Last year, the brewer used the highly-watched event to introduce Bud Light Platinum and set it on a path for a successful year. The bigger issue: Although global beer sales are stalling, A-B is quietly taking market share from rivals in the U.S.
Comments (1)
  • Editor. You make the call.

     

    "...used the highly-watched event ..."

     

    (Come now, I speak for the entire league)

     

    I know hurricanes sometimes blow but do the NHL Finals deserve this?
    8 Jan 2013, 10:16 AM Reply Like
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