Is there more to McDonald's (MCD -0.7%) move to test selling chicken wings that meets the eye?...

Is there more to McDonald's (MCD -0.7%) move to test selling chicken wings that meets the eye? Hedgeye's Howard Penney notes the traditional business model of the restaurant operator will be under margin pressure with beef prices set to soar to record highs in 2013.

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Comments (4)
  • Tony Petroski
    , contributor
    Comments (6356) | Send Message
    You can't win this chicken fight.


    Yesterday we were told chicken prices were up.


    Beef,'re not tellin' me that...


    Bernanke. 6.5% or not, I needs this job!
    8 Jan 2013, 11:12 AM Reply Like
  • Richard Adams
    , contributor
    Comments (271) | Send Message
    How long can these chains keep beef sandwiches on the 99 cent / Dollar Menu? Answer - not much longer
    8 Jan 2013, 11:40 AM Reply Like
  • Remyngton
    , contributor
    Comments (343) | Send Message
    Easy ... prices remain the same , sandwiches get smaller ... as they've done the last 40 years
    8 Jan 2013, 01:10 PM Reply Like
  • Chazuu
    , contributor
    Comments (307) | Send Message
    I agree with Remyngton. Ever notice that a "pound" of coffee now weighs 12 or 11.5 ounces? 4 ounce bars of soap now often weight in at 3.5 ounces. MCD will do what every well run business does. They will adjust the product in whatever way they must to maintain their margins.
    8 Jan 2013, 01:26 PM Reply Like
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