Research In Motion (RIMM) plans to launch at least 6 BlackBerry 10 devices in 2013, says CMO...


Research In Motion (RIMM) plans to launch at least 6 BlackBerry 10 devices in 2013, says CMO Frank Boulben. The first two products - a touchscreen-only phone and one with a QWERTY keyboard - will launch at RIM's Jan. 30 BB10 event. Boulben adds RIM wants to hit a variety of price points - getting low-end devices out quickly could be crucial to maintaining RIM's emerging markets base in the face of Android competition. Thorsten Heins previously said mid-tier BB10 hardware would arrive by fall, but that low-end "concept designs" would take longer.

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Comments (7)
  • santorama
    , contributor
    Comments (104) | Send Message
     
    Great news. Let the excitement begins.
    9 Jan 2013, 04:56 PM Reply Like
  • Michael Bryant
    , contributor
    Comments (6933) | Send Message
     
    As long as they keep differentiating their smartphones from all-touch smartphones, they'll be fine.
    9 Jan 2013, 11:09 PM Reply Like
  • Trader888
    , contributor
    Comments (53) | Send Message
     
    Six - Black Berry 10 devices to be Launched - can you say RIMM 25.00 - 30.00+ stock price before spring )
    10 Jan 2013, 03:10 AM Reply Like
  • kherman
    , contributor
    Comments (862) | Send Message
     
    Alot of stores in canada are taking ore orders.

     

    Can't wait to see preorders up at verizon!
    10 Jan 2013, 03:43 AM Reply Like
  • William Hearn
    , contributor
    Comments (3) | Send Message
     
    Wonderful news. The sooner the launch, the better !
    10 Jan 2013, 04:43 AM Reply Like
  • William Hearn
    , contributor
    Comments (3) | Send Message
     
    Wonderful news...sooner the better.
    10 Jan 2013, 04:44 AM Reply Like
  • go4itrob
    , contributor
    Comments (15) | Send Message
     
    More Stall tactics!!!!!
    10 Jan 2013, 09:25 AM Reply Like
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