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Anheuser-Busch InBev (BUD) will introduce two beers this year with 6% alcoholic content -...

Anheuser-Busch InBev (BUD) will introduce two beers this year with 6% alcoholic content - compared to the 5% average of its leading brands - after last year's launch of higher-alcohol Bud Light Platinum went well. The key question from analysts over the strategy is whether the new beers - Beck's Sapphire and Budweiser Black Crown - will steal store shelf space from rivals or cannibalize other A-B products?
Comments (1)
  • I think it will cannibalize. The people that go in to buy say Budweiser will see Budweiser Black Crown. Perhaps they'll step it up. But I don't know that someone who drinks Miller or Coors (let alone a premium beer) would switch because of the 1% alcohol boost. I don't know, maybe I'm wrong.
    11 Jan 2013, 09:29 AM Reply Like
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