An initiative between Chinese online retailer Tmall and the Department of Agriculture is helping...
An initiative between Chinese online retailer Tmall and the Department of Agriculture is helping introduce more Chinese online shoppers to U.S. brands. Though many large publicly-traded companies are reticent to pay the fees Tmall charges for transactions, the warming demand for Western products on the site could change the viewpoint. The bigger issue: Online channels could provide U.S. firms a cheaper way to push their brands than following the brick-and-mortar headaches Best Buy, Wal-Mart, and Home Depot have undergone in the nation.
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