An initiative between Chinese online retailer Tmall and the Department of Agriculture is helping...

|By:, SA News Editor

An initiative between Chinese online retailer Tmall and the Department of Agriculture is helping introduce more Chinese online shoppers to U.S. brands. Though many large publicly-traded companies are reticent to pay the fees Tmall charges for transactions, the warming demand for Western products on the site could change the viewpoint. The bigger issue: Online channels could provide U.S. firms a cheaper way to push their brands than following the brick-and-mortar headaches Best Buy, Wal-Mart, and Home Depot have undergone in the nation.