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Big trouble in the cereal market? Shares of Post Holdings (POST -0.4%) and Kellogg (K -0.5%)...

Big trouble in the cereal market? Shares of Post Holdings (POST -0.4%) and Kellogg (K -0.5%) both take on a little water after Goldman Sachs downgrades sector peer General Mills (GIS -2.3%) to Sell. The analysts at Goldman take a dour view of General Mills' new lineup of cereals slated to debut this year,  a view which lines up with other estimates for soft growth in the segment for 2013 as it comes off of a year where unit sales of cold cereal fell 3%.
Comments (1)
  • Hhmiles
    , contributor
    Comments (620) | Send Message
     
    One wonders how often Goldman's analysts actually eat cold cereal?
    14 Jan 2013, 06:25 AM Reply Like
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