The Shanghai Evening News, the Chinese paper that yesterday published an interview with Apple...

The Shanghai Evening News, the Chinese paper that yesterday published an interview with Apple (AAPL) marketing chief Phil Schiller, has revised the interview's text to remove remarks about how a cheap iPhone "will never be the future of Apple's products." Now, Schiller is simply quoted as saying Apple will "never blindly pursue market share," and is focused on making "the best products." That leaves some leeway for WSJ/Bloomberg reports about a low-cost iPhone project to pan out.

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Comments (18)
  • Sacto_Joe
    , contributor
    Comments (255) | Send Message
    Dump the word "cheap" when it comes to any Apple product. "Lower-priced" works, but "cheap" has connotations that simply don't jive with Apple's near-fanatic focus on quality.
    11 Jan 2013, 06:59 PM Reply Like
  • Sam Liu
    , contributor
    Comments (3711) | Send Message
    " "Lower-priced" works"


    how about "just works", and if it doesn't go to an Apple Store and get that rectified.


    As opposed to the toil and gnashing of teeth in Windows purgatory!
    12 Jan 2013, 05:55 AM Reply Like
  • Nicholas Chen
    , contributor
    Comments (2740) | Send Message
    I doubt any cheaper version will land in developed countries.
    11 Jan 2013, 07:01 PM Reply Like
  • pagreen1966
    , contributor
    Comments (661) | Send Message
    Just goes to show. You can't believe a word you read in the Chinese media.
    11 Jan 2013, 07:03 PM Reply Like
  • wyostocks
    , contributor
    Comments (9113) | Send Message
    Yeah right. Like it is any different in the good old USA.
    The question is : What did he really say; did anyone follow up with Phil?
    11 Jan 2013, 07:13 PM Reply Like
  • Edward Yoxen
    , contributor
    Comments (320) | Send Message
    And would he tell you, even if you managed to call his cell phone ? After all it is bad enough to have your words changed in the course of the time between editions, let alone have them parsed by hundreds of commentators around the world in the weeks before the year end, and at a point where negotiations with Chinese telecom companies are poised on a knife edge, seemingly, and Apple's share price hovers in a not terribly exciting range day after day ? The marvel is that he said anything at all.
    11 Jan 2013, 07:48 PM Reply Like
  • XRTrader
    , contributor
    Comments (708) | Send Message
    The problem was that this interview was translated from English to chinese - published in a chinese paper, and then translated back to english. There's a lot that can get lost in a double translation. That's like a game of "telephone."
    11 Jan 2013, 07:51 PM Reply Like
  • Ted Bear
    , contributor
    Comments (700) | Send Message
    Regardless, AAPL needs to come up with a new product, and something clever, pretty quickly or they are going to get fried in the phone wars.


    Let's see if that $475 level holds on the stock, or this thing will become a death spiral.
    11 Jan 2013, 08:33 PM Reply Like
  • Dialectical Materialist
    , contributor
    Comments (5080) | Send Message
    "Let's see if that $475 level holds on the stock, or this thing will become a death spiral."


    Holds? It hasn't even been tested. Let's not get ahead of ourselves.
    11 Jan 2013, 08:53 PM Reply Like
  • Jack Baker
    , contributor
    Comments (1284) | Send Message
    "going to get fried in the phone wars"? Apparently you have already started pulling Friday evening hits from your bong. The phone wars are being won by AAPL hand over fist -- without even trying too hard on innovation I might add. Here's a few stats for ya:




    1.) With only 17% of the global smart phone market, AAPL makes 71% of all smart phone profits globally. Better read that one twice, Spicolli.




    2.) ipad accounts for 88% of all mobile ecommerce in the world -- that's before you add in the iphone. Better read that one twice too.


    3.) 70+% off all mobile search is done on AAPL devices.


    With a very deep moat around the AAPL ecosystem with 40 billion app downloads to date and 20 billion in just 2012, it is not likely people are going to leave the AAPL ecosystem after spending 10 billion in APPL apps in just the past 12 months. It's game over.


    Now take another hit.
    11 Jan 2013, 10:21 PM Reply Like
  • redponydoc
    , contributor
    Comments (356) | Send Message
    "Death spiral"??


    "Come up with ...something clever, pretty quickly..."??


    Like banking cash faster than a 3-armed juggler can stack it?


    Is that "clever"?
    11 Jan 2013, 11:15 PM Reply Like
  • XRTrader
    , contributor
    Comments (708) | Send Message
    "...needs to come up with a new product, and something clever, pretty quickly or they are going to get fried in the phone wars."


    Sorry? The iPhone5 was just released. The iPad mini will probably be the fastest selling tablet release in history (in terms of first to 10 million and 20 million units - could do 50 million minis this year). Those are both new products released in the last 3.5 months. Even AAPL does not need to release more than that to justify its multiple (which is low anyways).


    And, "a death spiral" below $475? At some point, you will see that hedge funds have a buy under the market for cash/value - yes, we could get a flush bottom here (where it shoots bellow $500) but there are too many buyers waiting in the wings for it to stay below $500 for long.
    12 Jan 2013, 12:51 AM Reply Like
  • bgold1955
    , contributor
    Comments (2350) | Send Message
    Does the death spiral have anything to do with death cross. Or was it cross of death?
    12 Jan 2013, 06:11 PM Reply Like
  • gensearch2
    , contributor
    Comments (1556) | Send Message
    My past business experience has been that two people attending the same meeting are guaranteed to have different meeting minutes and more often than not a third party reading both of them would conclude they went to different meetings.


    I find this splitting of hairs on rumors and interpretation of what words were or were not used to be absurd.


    No one knows what Apple's product road map looks like other than Apple. Gene Munster doesn't know; unknown sources close to Apple suppliers don't know. It's all made up and people are beating the rumored horse to death.
    11 Jan 2013, 10:20 PM Reply Like
  • AnLe41
    , contributor
    Comments (156) | Send Message
    Maybe the journalist was contacted by the team within Google that manages payments to selected bloggers? Google sure must have felt that the WSJ story was far too good to let it be destroyed by the initial version of the "Shanghai Evening News" interview.


    Just a thought. How much are journalists/editors making in China, and how much would it take to get a few words retyped?
    12 Jan 2013, 04:05 AM Reply Like
  • faramarz
    , contributor
    Comments (377) | Send Message
    IMHO the low price Iphone will be a great success in fast growing countries (China, India, other asian countries, south amercia, etc..) & even in Europe.
    Samsung's (& also Nokia's) cheap smartphone are sold very well.
    I prefer Iphone & got my 3GS when my daughter renewed for a 4S & will get her 4S when she will renew to 5S.
    My wife would have loved to get an Iphone but she bought a Samsung because of the price & because she doesn't use all the functionalities of an Iphone. First thing she said when this low price iphone was reported: I'll buy one immediately.
    A low priced iphone will be sold to 3 categories of consumers: 1) those who want the quality & ecosystem of an Apple product but don't want or cannot buy it because of the price & 2) Those who want a product less sophisticated & with less functionality but still a higher quality than all those Samsung & Nokia's cheap stuff, 3) Those who want the name "Apple" on a handset that they will use just for voice & text (many Android smart phones are used for just this).


    One more thing : BMW, Mercedes, Audi, etc. have all their smaller & less expensive cars which offer the high quality functions of the brand (but not all of them) & are sold at much higher gross margin than all other small cars on the road. People (specially ladies) love those cars. A low price Iphone having +/- same specs vs full Iphone like the Ipad mini vs Ipad4 will be as successful as the Ipad mini.
    You cannot imagine how it will sell.
    Remember all those critics b4 Ipad mini launch specially on the price side (the stock lost almost 3% because the mini was priced high compared to Nexus7 or Kindle fire). Now the mini is supposed to the the best seller Ipad.
    12 Jan 2013, 06:01 AM Reply Like
  • HeartMan
    , contributor
    Comments (222) | Send Message
    Or owners can trade in their current phones for newer models, then apple can re-sell them as 'certified pre-owned'
    13 Jan 2013, 05:52 PM Reply Like
  • sduris
    , contributor
    Comments (580) | Send Message
    toldja - they won't blindly do anything - but "aggressively" is letting "reactionary" come in. Convergence is much sooner than later.
    14 Jan 2013, 01:00 PM Reply Like
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