Oppenheimer is out with a note defending J.C. Penney (JCP), saying the retailer can rebound...

Oppenheimer is out with a note defending J.C. Penney (JCP), saying the retailer can rebound despite what's reported to be a disasterous holiday season. If a silver lining is to be found, the company's sales were stronger in the second half of December. JCP -1.2% premarket.

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Comments (3)
  • GeorgeMason
    , contributor
    Comments (129) | Send Message
    Possibly due to their use of a button campaign which lured shoppers in with the chance of winning a coupon, gift card or trip. The everyday low prices have not worked and they resorted back to sales and discounts this last quarter. There's no telling if that was temporary or permanent, but Johnson's changes as to pricing, lack of sales/discounts/coupons, the merchandise they have discontinued and are now carrying have alienated customers.
    14 Jan 2013, 03:22 PM Reply Like
  • bsharks26
    , contributor
    Comments (195) | Send Message
    George. It begs the question: if discounts were need just gimmicks at Macy's and Kohls, they why discount "everyday low prices"? This will hurt the bottom line in margins. $10 off a purchase of an already discounted shirt $30 gives you a gain of $20.
    14 Jan 2013, 05:26 PM Reply Like
  • GeorgeMason
    , contributor
    Comments (129) | Send Message
    bshark26, there is a tremendous markup on the clothing they sell.
    15 Jan 2013, 07:36 PM Reply Like
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