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Taco Bell (YUM -0.3%) expands on testing a new dollar menu initiative that could place it in...

Taco Bell (YUM -0.3%) expands on testing a new dollar menu initiative that could place it in closer competition with the value propositions at McDonald's (MCD -0.1%), Burger King (BKW -2.9%), and Wendy's (WEN +0.7%) in the U.S. Analysts see the move as well-timed with the burger chains likely to struggle a bit to hold the line on prices in the face of escalating beef costs.
Comments (2)
  • Richard Adams
    , contributor
    Comments (179) | Send Message
     
    While owning the slogan "Dollar Menu" served McDonald's well for 7 or 8 years McDonald's franchisees labeled it a dinosaur several years ago. Being locked into the $1.00 price point is going to make future adjustments for back door increases very difficult. Maybe it's time for McDonald's to let go of those loss-leader customers and focus on guests who will spend $5 or $6 for a meal.
    14 Jan 2013, 02:14 PM Reply Like
  • ralph111
    , contributor
    Comments (160) | Send Message
     
    First the taco bell action could be they are trying to adjust competition lower price thus creating more selection but less profit two been to several franchise and company stores of mcds and wen where the dollar menu items are priced @ 1.09.
    14 Jan 2013, 07:56 PM Reply Like
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