Coca-Cola's (KO -0.1%) top U.S. exec hit CNBC this morning to explain the rationale behind the...

Coca-Cola's (KO -0.1%) top U.S. exec hit CNBC this morning to explain the rationale behind the company's new anti-obesity advertisements running on major cable network. The company says it didn't cause the obesity issue in the nation, but wants to be part of the solution. At 140 calories per can, the company thinks Coke can be part of a healthy lifestyle. What to watch: Sparking beverage products will continue to be a focus for Coca-Cola.