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Mark Zuckerberg kicks off Facebook's (FB -0.8%) event by introducing Graph Search, a tool that...

Mark Zuckerberg kicks off Facebook's (FB -0.8%) event by introducing Graph Search, a tool that allows users to make queries related to shared content. One shown example: a search for college friends who live in San Francisco. Map/photo search support is included, and there are probably some opportunities for search ads that can also leverage other Facebook data. Google (GOOG +1.3%) investors don't seem concerned - the search giant's shares have actually ticked higher. (live blog) (PR)
Comments (19)
  • this is like so awesome, I haven't signed up for Facebook yet but now I definitely will! According to Yahoo Finance, you can search for things like: "friends who like Harry Potter AND Star Wars" how cool is that!
    15 Jan 2013, 01:42 PM Reply Like
  • This is probably the same response "serious" people like you had when the idea of Facebook first came out in 2003.
    15 Jan 2013, 06:43 PM Reply Like
  • Facebook has a huge problem and no press conference or product announcement will fix it... Facebook has become irrelevant. Nothing but a data mine in which most people have become completely bored.

    15 Jan 2013, 01:45 PM Reply Like
  • Wow, yet another excuse to waste time on Facebook.


    I still have found no compelling reason to have one of the "F" (for Facebook) accounts.
    15 Jan 2013, 01:53 PM Reply Like
  • I'm glad to know that there's another person who refuses to sign up for FB, even though I'm peppered everyday by someone I know, who likes me on FB. I value my privacy above all else and I don't want to be addicted to wasting time on airing my dirty linen.
    16 Jan 2013, 06:58 AM Reply Like
  • A few years ago I did sign up with FB. I won't bore you with the details, but after being deluged with friend requests and frequently having to adjust privacy controls to keep up with each change made by FB to decrease privacy, and swamped with more time-wasting posts etc than I could ever read... I joined the numbers of people who deleted their FB accounts on worldwide "delete your FB account day."


    I chose that day and posted a notice to everyone, so none of my "friends" would think it was anything personal. The wonderful relief to be rid of it is still fresh in memory though it was years ago.
    16 Jan 2013, 01:30 PM Reply Like
  • seems to me FACEBOOK used this event to introduce an advertising method
    15 Jan 2013, 02:59 PM Reply Like
  • Nothing new here; what every relational database can and does offer.
    15 Jan 2013, 03:21 PM Reply Like
  • nice setup to make data more relevant for advertisement purposes......but the time they`re done they`ll be done :)


    did anyone actually belived in the phone or a new a OS ? who`d be buying a FB phone (unless it was a partnership)
    15 Jan 2013, 03:31 PM Reply Like
  • Essentially Facebook has released a search tool which allows you to add a few AND clauses. Next up, an OR clause...then to breathless excitement a NOT clause. Then to dizzying applause, some parameters.


    It speaks volumes for the maturity level at FB HQ that they thought that this was worthy of a major press event. Each miscue like this damages their credibility a little more.


    I have a sneaking suspicion that the upcoming earnings report is going to not be too good and this was an effort to prop up the stock price for employees and insiders to sell out prior to the earnings release.
    15 Jan 2013, 03:41 PM Reply Like
  • "It speaks volumes for the maturity level at FB HQ that they thought that this was worthy of a major press event. "


    I was thinking the same thing.
    15 Jan 2013, 03:52 PM Reply Like
  • yes, this event is definitely a miscue. I'm equally suspicioius that their numbers are falling and earnings as well.
    16 Jan 2013, 07:01 AM Reply Like
  • Yes, it's like if a child says, "look what I can do!" and then jumps rope for a few seconds.
    16 Jan 2013, 01:33 PM Reply Like
  • How many FB members have shared content? 10% of members? 30%?


    This looks like it will be more interesting to folks with huge followings and active friends. How many people have more than 100 friends and more than 5 to 10 active ones?
    15 Jan 2013, 03:56 PM Reply Like
  • Few FB users understand is that FB seems to be free because the THE PRODUCT BEING SOLD IS THE USER.


    The currency is the user's privacy.
    15 Jan 2013, 09:16 PM Reply Like
  • So where's the money then?
    16 Jan 2013, 05:26 AM Reply Like
  • gwynfryn, the money, as usual, is in the ads they carry.
    17 Jan 2013, 11:59 AM Reply Like
  • But not for long ben, if there are too few buyers! Why should these work any better than the rest, which are not exactly setting the world on fire...
    18 Jan 2013, 10:50 AM Reply Like
  • gwyn, you may not have any idea how much they make from ads. If any advertiser drop out, they'll always have more to sign on, because they don't have enough space to carry all the ads. One of the biggest draws is that many vendors, especially the small-time and medium-sized vendors are using their FB pages to market their products, so the big-guys are tapping onto this advertising medium. Every click by anyone onto any FB page means more money in the bank for them. They get at least 10cts per click but some goes as high as 50cts. But gone are the days when advertisers are willing to shell out a buck a click. Still, it's a lot of dough even if it's a dime a click. FB should consider putting out videos on Youtube, which starts paying when you get more than 10,000 hits.
    19 Jan 2013, 10:26 AM Reply Like
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