Heard during SodaStream's (SODA) presentation at the ICR XChange Conference: 1) New innovation...

|About: SodaStream International (SODA)|By:, SA News Editor

Heard during SodaStream's (SODA) presentation at the ICR XChange Conference: 1) New innovation is on tap for the company, particularly with its Aquabar machine. 2) Sees the upcoming Super Bowl advertisement as well-timed with the company's North American reach dramatically increased. 3) New markets in India, Mexico, and Brazil look promising. 4) Acquisition costs are declining, not rising as some analyst reports suggest. 5) Execs note the Costco and Sam's Club partnerships are seasonal and say SodaStream is exploring grocery channels. (webcast)