Deckers Outdoor's (DECK -2.7%) plan to introduce a lower price entry point for its fashions...

|About: Deckers Outdoor Corporation (DECK)|By:, SA News Editor

Deckers Outdoor's (DECK -2.7%) plan to introduce a lower price entry point for its fashions could help it drive conversions higher, according to retail analyst Leah Vermulen. The company's strategy was unfurled as part of its presentation at the ICR XChange Conference. The bulk of the comments from execs pitched the strength of the Uggs brand and covered the company's retail expansion plan (200 stores by 2015).