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Deckers Outdoor's (DECK -2.7%) plan to introduce a lower price entry point for its fashions...

Deckers Outdoor's (DECK -2.7%) plan to introduce a lower price entry point for its fashions could help it drive conversions higher, according to retail analyst Leah Vermulen. The company's strategy was unfurled as part of its presentation at the ICR XChange Conference. The bulk of the comments from execs pitched the strength of the Uggs brand and covered the company's retail expansion plan (200 stores by 2015).
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Comments (1)
  • RycheMykol
    , contributor
    Comments (351) | Send Message
     
    This is bad how?

     

    The boots and shoes already cost a fortune. A pair of slippers for $60-100?????
    Popular shoe models in the $300-600 range.
    Jackets in the $700-1000+ range.

     

    Great move imho by Deckers.
    17 Jan 2013, 12:50 PM Reply Like
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