A new test concept by Wal-Mart (WMT) on the campus of Georgia Tech will involve opening a tiny...

|About: Wal-Mart Stores, Inc. (WMT)|By:, SA News Editor

A new test concept by Wal-Mart (WMT) on the campus of Georgia Tech will involve opening a tiny 2.5K square foot store aimed at suiting the needs of college students. The big picture: Though the amount of merchandising at the mini-store will pale in comparison to an average Wal-Mart Supercenter (182K sq. ft), by offering financial services and a pharmacy to students the retailing giant could build up brand loyalty in a key demographic.