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Ford (F -1.6%) continues to look for ways to re-invigorate its Lincoln brand, saying it might...

Ford (F -1.6%) continues to look for ways to re-invigorate its Lincoln brand, saying it might adopt a personalization strategy which allows buyers to customize their vehicles. The strategy has been successful for BMW's Mini brand, but finding a cure for Lincoln could still be a challenge.
Comments (6)
  • They should build a nice, big, comfy car that old duffers can sleep in.
    18 Jan 2013, 12:03 PM Reply Like
  • Trucks too.....with computer run assembly lines...this is a no brainer
    18 Jan 2013, 12:28 PM Reply Like
  • should get GOOD gas mileage
    18 Jan 2013, 12:35 PM Reply Like
  • The newly redesign cars look pretty nice. It started to peak my interest on what they can do for the SUV lineup.
    18 Jan 2013, 01:24 PM Reply Like
  • Bring back the Town Car with the new electronics and updated styling.
    19 Jan 2013, 05:42 AM Reply Like
  • Lem - done. The Lincoln MKT livery / limo version is named the Town Car.
    19 Jan 2013, 07:25 AM Reply Like
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