Seeking Alpha

J.C. Penney (JCP +3.5%) could bounce higher from its current trading level as the retailer...

J.C. Penney (JCP +3.5%) could bounce higher from its current trading level as the retailer starts to report earnings against soft-as-pudding comparables this year, reasons SA contributor Matt James. Other points in its favor include positive online trends and a channel check by James with store managers which indicates strong holiday sales. It's an interesting take, but will J.C. Penney's cash flow survive long enough for the thesis to play out?
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