Seeking Alpha

Diageo (DEO) may spend $2B to buy Jose Cuervo (the world's biggest tequila brand) from its...

Diageo (DEO) may spend $2B to buy Jose Cuervo (the world's biggest tequila brand) from its family ownership, but while they're talking exclusively, other businesses like Pernod Ricard (PDRDY.PK) are interested as well. Industry shakeups may be ahead as Fortune Brands (FO) plans a split that could sell Jim Beam and Sauza tequila.
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