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Google (GOOG -1%) has ticked below $700 ahead of today's Q4 report. Stifel's Jordan Rohan (Hold)...

Google (GOOG -1%) has ticked below $700 ahead of today's Q4 report. Stifel's Jordan Rohan (Hold) worries results will be hurt by the margin impact of Nexus tablet and Chromebook sales and a shift towards mobile ads (estimated to make up 20% of ad sales), which still carry much lower rates than PC ads. Soft mobile ad prices contributed to a 15% Y/Y cost per click decline in Q3, but at the same time, mobile ad sales appear to be soaring. The impact of YouTube's growth and shifting e-commerce ad sales are also worth keeping an eye on.
Comments (3)
  • You want to make money then short Apple for Google's earnings. If Google's earnings are bad then Apple will go down in sympathy. If Google's earnings are good then Apple will go down because Google is taking over Apple's business. Either way you will make the money.
    22 Jan 2013, 11:51 AM Reply Like
  • Ignorant comment. Google make money from search/advertising. Android is open source. Apple make money from selling product. Main revenues come from different places...
    22 Jan 2013, 04:31 PM Reply Like
  • Now a days does not make any difference for Apple. If Caterpillar goes down Apple goes down. If Caterpillar goes up Apple goes down. Somehow analysts finds connection between Apple and Caterpillar. Go figure it out.
    22 Jan 2013, 05:02 PM Reply Like
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