Google (GOOG -1%) has ticked below $700 ahead of today's Q4 report. Stifel's Jordan Rohan (Hold) worries results will be hurt by the margin impact of Nexus tablet and Chromebook sales and a shift towards mobile ads (estimated to make up 20% of ad sales), which still carry much lower rates than PC ads. Soft mobile ad prices contributed to a 15% Y/Y cost per click decline in Q3, but at the same time, mobile ad sales appear to be soaring. The impact of YouTube's growth and shifting e-commerce ad sales are also worth keeping an eye on.
Google (GOOG -1%) has ticked below $700 ahead of today's Q4 report. Stifel's Jordan Rohan (Hold)...
From other sites
Video at CNBC.com (Jan 29, 2016)
Video at CNBC.com (Oct 8, 2015)
Video at CNBC.com (Sep 29, 2015)
Video at CNBC.com (Sep 22, 2015)
Video at CNBC.com (Sep 11, 2015)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs