Seeking Alpha

Target's (TGT -0.7%) plan to sell new brands on an exclusive online channel looks like a risky...

Target's (TGT -0.7%) plan to sell new brands on an exclusive online channel looks like a risky play to some retail analysts. Though the company could set the tone on pricing without any direct competitors, the move also runs counter to the prevailing thought that brick-and-mortar and online stores should be consistently similar in today's shopping environment.
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