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Best Buy's (BBY +0.4%) Super Bowl advertisement will feature a comedic spin from actress Amy...

Best Buy's (BBY +0.4%) Super Bowl advertisement will feature a comedic spin from actress Amy Poehler, but in the larger context will show that the retailer is still focused on separating itself from online rivals by stressing its tech expertise and customer service. The $4M gambit: In 30 seconds the company hopes to convince 100M viewers that a smartphone buyer should visit a Best Buy store for straight advice.
Comments (3)
  • dang! it's on cbs this year. can't riff off cnet's self-censorship for the "who can you trust?" meme.
    24 Jan 2013, 12:37 PM Reply Like
  • Best buy has terrible customer service. The only ones worth anything are the ones who work in the Magnolia Home Theater area. The rest of them are High School kids.
    24 Jan 2013, 01:50 PM Reply Like
  • Not so, if you had checked out other stores. I think BBY has better customer service than most consumer electronics stores.
    24 Jan 2013, 04:26 PM Reply Like
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