Best Buy's (BBY +0.4%) Super Bowl advertisement will feature a comedic spin from actress Amy...

|About: Best Buy Co. (BBY)|By:, SA News Editor

Best Buy's (BBY +0.4%) Super Bowl advertisement will feature a comedic spin from actress Amy Poehler, but in the larger context will show that the retailer is still focused on separating itself from online rivals by stressing its tech expertise and customer service. The $4M gambit: In 30 seconds the company hopes to convince 100M viewers that a smartphone buyer should visit a Best Buy store for straight advice.