Shares of Green Mountain Coffee Roasters (GMCR) gain 2.3% premarket as the company cruises right...

Shares of Green Mountain Coffee Roasters (GMCR) gain 2.3% premarket as the company cruises right past Starbucks' quarterly report without taking on any water. If anything, the number of Verismo machine sold during the period showed the product isn't likely to be the category-killer some GMCR bears touted it would be and the K-cup market looks large enough for keep everyone percolating.

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Comments (5)
  • intech
    , contributor
    Comments (40) | Send Message
    Quote 45 in 45 Gmcr hit 45.5 today!!!


    New prediction 60 in 60
    25 Jan 2013, 10:04 AM Reply Like
  • benitus
    , contributor
    Comments (3473) | Send Message
    Getting a lucky break doesn't mean that the sun will continue shining. Those who keep pushing prices up will bite the dust in no time because it's too early for GMCR to move so fast. Beware of profit-takers who're out to make a killing, so when they sell, they will short and bring the price below $42 again, before it will come back up. If nothing exists to stimulate a turnaround, it might even slide below $40 as it did several times since it crossed $40 on Dec 4th. A new norm may likely appear (possibly above $50) after the next results at end of Feb, which is a long way off, since the competitors can't cope with the recent innovations of GMCR.
    25 Jan 2013, 10:45 AM Reply Like
  • markb
    , contributor
    Comments (587) | Send Message
    Shorts are covering ahead of 2/6 ER which is not that "far off".
    25 Jan 2013, 12:59 PM Reply Like
  • benitus
    , contributor
    Comments (3473) | Send Message
    Maybe, you're right, markb. I suppose it's time for shorts to clear out now, rather than being exposed to potential losses. Perhaps, it's too late even, given the last two days of astronomical advances. So, it's anybody's guess whether to hold on for dear life and hope that the results are not that good and everything will come crashing back down or whether to take the losses and go long, if the results indeed are good and make up for current losses later. Given the choice, I would rather err against taking further risks and join the stampede out the door to clear out before anything worse can happen.
    26 Jan 2013, 10:11 AM Reply Like
  • GaryWHaas
    , contributor
    Comments (3) | Send Message
    One key factor that no one wants to recognize: Coffee is a very "Emotional" purchase for the consumer. Flavor trumps price every time. Green Mountain has very loyal customers who will not switch.
    25 Jan 2013, 03:41 PM Reply Like
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