Want to beat the market? Easy; for starters, don't count the market's total returns. Many...

|By:, SA News Editor

Want to beat the market? Easy; for starters, don't count the market's total returns. Many advisers and newsletter writers - bound only by ethics, rather than SEC rules - like to leave out market dividends in comparing performance, and it's no small gap: Over the past decade, S&P 500 is up 0.72% annually without dividends and 2.81% with them.