Film industry analysts are cautiously optimistic that the choice of J.J. Abrams (Lost, Mission...

|By:, SA News Editor

Film industry analysts are cautiously optimistic that the choice of J.J. Abrams (Lost, Mission Impossible III, Star Trek into Darkness) to direct the next Star Wars film is a solid pick which can breathe fresh life into the weathering franchise. Though the film is still over two years out, expect Disney (DIS) to slowly integrate the Star Wars brand into its other segments as it looks to start cashing in on what some call a massive merchandising and content opportunity.