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A new consumer survey from J.D. Power indicates that consumers are shifting their buying...

A new consumer survey from J.D. Power indicates that consumers are shifting their buying preferences to picking vehicles with the right technology features and cozy interior design over reliability and safety ratings. One industry insider estimates a shift to leather-wrapped interiors and ambient lighting can add six to eight percentage points to profit margins if executed right.
Comments (6)
  • Or faux leather which Mercedes uses. It has advantages and there are many people these days who want to unburden animals and the planet as much as they can.
    25 Jan 2013, 11:03 AM Reply Like
  • Picking superficiality over considerations that actually matter is the modern trend, and not just concerning auto preferences.
    25 Jan 2013, 11:22 AM Reply Like
  • With overall quality numbers converging over the last 20 years to the point where most brands are close and competitive with the best of the Asians, the old traditional quality stereotypes are finally evaporating. Folks are recognizing that they no longer have to bring the car in or get it towed for major repairs and tuneups and such every few thousand miles, and is is an extremely rare event that the car won't start, or stalls, or somethng breaks or rusts or falls off.

     

    That and, perhaps folks are becoming more comfortable with the thought of bringing the car in on extended warranty with complaints more related to non-threatening things, like an odd noise or funny smell, or a button that doesn't seem to work, as opposed to a major mechanical problem like blown head gasket, or transmission oil leak, or seized piston. They are OK with getting a free oil change and full vehicle inspection while the squeaky door gets lubed.

     

    So now they are looking for comfort and conveniences, and cool advanced technologies, because the basic mechanicals are all pretty sound, and people today are really getting into the technologies with smart phones and tablets, and touch screens and voice operations and such. They like the comforts of the "home (and/or office) on the road" feel that cars can present these days.
    25 Jan 2013, 11:43 AM Reply Like
  • Its a short term satisfaction thingy...they do not expect to pay for the car over their lifetimes....someone will repossess it and then they can get another one...the new normal...its me me me
    25 Jan 2013, 12:07 PM Reply Like
  • Why drive something you don't like or want? The only way to LQQk at is to get the car you really want and pile on all the amenities!
    THE PAYMENTS ARE THE SAME! (There are just more of 'em.)
    25 Jan 2013, 01:00 PM Reply Like
  • They don't want leather seats but dont think twice about eating a burger.
    25 Jan 2013, 03:49 PM Reply Like
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