"What happens with social is what you do with it. It's not just about writing down who your...

|By:, SA News Editor

"What happens with social is what you do with it. It's not just about writing down who your friends are, it's about taking that and finding useful content," says Marissa Mayer in a Bloomberg interview (video), pitching a vision of Yahoo (YHOO +0.1%) as a personalized content discovery hub. Mayer also showed an interest in further partnering with the likes of Apple, Facebook, and Google, and argued Yahoo Search, which has been steadily bleeding share, could stand out via personalization. (previous)